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Posted: Thu., Apr. 19, 2012, 6:27am PT

FRN pacts with Altive in U.K.

Companies to team on 3D concert screenings

LONDON -- Front Row Networks, the L.A.-based concert production and distribution company, has struck a dealwith Altive Media for the theatrical distribution of its 3D concerts in the U.K. and Ireland.

London-based Altive, founded by former Odeon and UCI booking director Craig Shurn, specializes in distributing alt-content to cinemas, including live and prerecorded events in 2D and 3D.

"Front Row Networks is extremely innovative and at the forefront of 3D alternative content," Shurn said. "Their relationships in the music world are second to none."

FRN is a subsidiary of Writers Group Film Corp. Its latest productions include "JLS Eyes Wide Open 3D" and "Cyndi Lauper, To Memphis With Love." It recently announced a deal with L.A.-based producer Whitelabel to finance and distribute a project set around the London 2012 Olympics.

"Altive Media is the ideal theatrical partners for us in the U.K., its management has long-standing relationships with multiple theater chains and the company has real experience of distributing alternative content in the territory," said FRN chief exec John Diaz.

Alt-content is a fast-growing success story in U.K. cinemas. Last Saturday, 80 theaters across the U.K. achieved strong box office results with a live broadcast of Verdi's "La Traviata" from the New York Metropolitan Opera.

Contact the Variety newsroom at news@variety.com

 

WikiPad Inc. Introduces the First Glasses-Free 3D Android Tablet with Attachable Video Game Controller at CES 2012
 

LOS ANGELES--(BUSINESS WIRE)--WikiPad, the first glasses-free 3D Android 4.0 tablet with an attachable video game controller, announces its debut at the Consumer Electronics Show (CES) in Las Vegas from January 10-13th (Booth 14832, Central Hall).

Unlike traditional tablets, the WikiPad is the first to combine the experience of a high definition, glasses-free 3D tablet with patented hand-held gaming capabilities using an attachable video game controller.

The unique, fully functional WikiPad video game controller attaches directly to the tablet and dramatically enhances the users gaming experience. The video game controller enables users to play casual, mobile, and the latest high-end video games through new cloud gaming services. Music, movies, and television are also easily accessible using the WikiPad.

Designed for portability, the slim size frames an 8 inch color glasses-free 1080p 3D touch screen that includes Wi-Fi and the Android 4.0 Operating System.

Additional key features:

1080p High definition 2D and 3D playback of all formats including H.264, VC1, VOB, ISO, M2TS, and FLV
A mini HDMI and USB 2.0 that allows connectivity and compatibility
8GB of flash storage with expandable micro SD storage to 64GB
Integrated front and rear cameras for photos, video recording, and video chat

Utilizing the Android 4.0 Operating System, the WikiPad is convenient and practical enough to provide the functionality of a standard tablet but uniquely offers an immersive entertainment experience using its auto-stereoscopic, glasses-free 3D technology and patented attachable video game controller.

Media and attendees are encouraged to have a first hands-on experience with the WikiPad at CES on January 10-13th.

The WikiPad will be available spring 2012 for purchase online (http://wikipad.com) and through retailers worldwide.

About WikiPad Inc.

WikiPad Inc. is a leading developer and designer of portable glasses-free 3D devices. Headquartered in Los Angeles, California, WikiPad Inc. is uniquely positioned as pioneers and innovators in the mobile entertainment world by leading the way in accessible and comfortable consumer devices for web, gaming, educational, movies and television content.

For more information on WikiPad please visit: http://www.wikipad.com

Streaming emerges as 3D option

CES Daily Spotlight: Future of 3D

Most existing broadcasting and cable infrastructure can't handle 1080p, much less the two HD signals needed for 3D. But 3D streaming has begun to emerge as an alternative to buying Blu-ray discs or surfing the few 3D specialty channels available through cablers.

"Smart TV is a great enabler for 3D," says Sensio executive VP and chief marketing officer Richard LaBerge. "It's not something that will overshadow 3D, it's something that will move 3D to the next stage."

Sensio is betting big on 3D streaming. Last week it announced its own 3DGO! 3D streaming service for Web-connected TVs, set to bow within months (Variety, Jan. 5). TV makers including Sony and Vizio bake 3D streaming directly into their flatscreens. Meanwhile, tech companies including Iogear and HP are coming out with boxes capable of streaming high-bandwidth 3D content.

Available since last spring, Sony's free 3D Experience service supplies more than 100 different 3D clips, trailers and music videos designed to break down barriers to 3D adoption, says Nick Colsey, VP business planning for Sony's Home Entertainment of America.

"Customers can immediately enjoy great 3D content without having to buy additional equipment or media. They just need a broadband connection," Colsey says.

Providers are still sorting out quality and tech requirements for 3D streaming. Sensio claims their 3DGO! service will use lossless compression and require only a 2 Mbps broadband connection for full 1080p on both eyes. Walmart's Vudu is using side-by-side encoding and Vudu recommends a fast broadband connection, at least 9 Mbps for 3D.

Sony's Video Unlimited streaming service rents more than 50 3D movies and TV shows, ranging from kids fare such as "Bolt" and "Cars 2" to racier stuff like "Sports Illustrated Swimsuit 2011: The 3D Experience."

Other vendors are seeing the benefits of offering 3D streaming. Last November, Iogear started selling its Wireless 3D Digital Kit at Costco.com, with plans to roll it out to other retailers this year. This kit lets users wirelessly stream 3D content from any 3D source, be it Blu-ray, broadcast or set-top box.

"We are seeing more and more Tier-1 level competitors coming out with this type of solution, which is confirmation to us that this is a viable market," says Iogear senior marketing manager Bill Nguyen. "We expect to see big money tied to devices like ours that will stream HD and 3D content from room to room."

Netflix has been hinting at a 3D streaming service for months but hasn't announced anything. A Netflix rep says the company wouldn't comment on 3D at this juncture.

But the shift to HD 3D streaming comes when broadband providers are ending unlimited plans in favor of capped or metered plans. 3D streaming is a bandwidth hog, so streaming 3D movies can eat up a monthly cap very quickly. But Sensio says a 3D movie on its service will be only about 2 Gb, which should make 3D streaming feasible even under capped plans.

 

3D TV's evolution has barely begun

CES Daily Spotlight: Future of 3D

 

An estimated 3 million people already have 3D-enabled TVs. Most use the "active" 3D system, which incorporates the 3D tech into the glasses. Active 3D TVs are easy to manufacture and command very little premium. Active-glasses 3D gives the viewer a full-1080p image in each eye. So they looked like a natural way to introduce 3D TV to consumers.

But active glasses are pricey, need to be charged and can be heavy. Active 3D is also hard to show at retail, because they use infrared emitters that interfere with each other, making it difficult to show sets side by side. Plus there's the risk of those pricey glasses walking away.

But active glasses are so 2011.

Passive 3D 

Passive 3D puts the tech on the TV display, using polarizing filters. Lightweight, cheap passive glasses are similar to those used by RealD and MasterImage theaters. LG, Vizio and RealD are all working on passive 3D.

Passive 3D flatscreens cost more than active 3D TVs but the difference evens out once the cost of glasses is included.

Passive has a downside, though. Today's passive 3D TVs split the 1080p resolution in two, so each eye is getting 540 lines instead of 1080. (LG says it has solved by doubling the display rate per image.) Also, if the viewer is seated below the set at any great angle, the 3D illusion breaks.

Autostereoscopic 

Autostereoscopic -- glasses-free 3D -- is the holy grail of stereoscopic displays. Early models suffered from "sweet spots" and "dead spots" so the viewer had to be perfectly positioned or the image would break.

Today it's improved, but tricky to manufacture and expensive. Toshiba put an autostereo TV with 4K resolution on sale in Japan last month, for $11,000.

Meanwhile, autostereoscopic is thriving on mobile phone screens. Jon Peddie Research states that, within the next four years, 80% of smartphones will have 3D screens and cameras.

Multiview Video 

Multiview Video or Free Viewpoint Television goes beyond stereoscopic. Instead of two cameras, it uses an array of several or many -- like "bullet time" setup in the "Matrix" movies. One application would be to let viewers choose what viewpoint they want to see. Another would be use all those views to create a single image, with more lifelike depth than stereoscopic.

The MPEG-4 standard used for 3D Blu-ray already includes an annex for Multi-view, and Multiview has been demonstrated in labs on TV, laptops and computer monitors. But one expert told Variety it's probably a decade from being a practical product.

Volumetric/multidomain 

Volumetric/multidomain creates a physical volume that allows the viewer to peer 360-degrees around everything on the image. Volumetric technologies are in the R&D phase, with projection and laser solutions as well as flat panels that spin around an axis. All of them require a much bigger space than the typical living room, so volumetric 3D is mainly the domain of digital signage or specialty applications.

If developed for home viewing -- and that's a big if -- screenwriters, directors and actors will have to take 360-degree viewing into account, radically changing the creative parameters of TV fare.

Holographic 

Holographic is the most futuristic of the 3D TV technologies. A holographic image might float in space, like Princess Leia's message to Obi-wan Kenobi in "Star Wars," or a flat holographic display might behave like a window, where what you can see depends on where you stand and how close you get.

A decent image requires at least 8K resolution and a way to transmit the massive amounts of data needed to drive those millions of pixels.

But simple holographic TV already exists in labs. What's needed to improve it seems to be faster microprocessors -- and Moore's Law dictates those processors are sure to come. Japan included a promise of holographic TV coverage in its bid for the 2022 Olympics. Japan's NHK has promised functional holographic TV in four to five years. So holographic TV may be an option about the time you're ready to upgrade that new flatscreen you brought home for the holidays.

 3D Radar - 3D news and reviews

 

In Depth: iPad 3D: tablet makers look to a 3D future

The iPad is going 3D. And you can take that to the bank.

 

It's just a matter of time - and it could happen sooner than you might think. As an army of rival tablets bear down on Apple's golden child, 3D is increasingly looking like its best next step.

The internet began buzzing with speculation about the iPad 3 even before Apple closed the doors on the iPad 2 press launch. With Jobs & Co understandably keeping mum on what's to come, the rumour mill has run amok ever since. So we'd thought we'd add some conjecture of our own.

iPad 2

THIRD DIMENSION: Is Apple planning to introduce 3D with the iPad 3? From a naming point of view it would make a lot of sense

Read on and we'll argue why the time is right to make the iPad 3D, how the display tech might work, and recap what's Apple's principal rivals are already doing in 3D space.

Next generation 3D display

Speculation about the iPad 3 principally focuses on its display - and with good reason. It's the most obvious upgrade Apple can make to its tablet.

Currently, the iPad 2 has a 1024x768 resolution screen. But Apple can do better.

The Retina Display used by the iPhone 4 has no obvious dot structure and offers crystal clear text. That's because its pixels are just 78 micrometres wide.

This so-called Retina Display has given Apple a visible advantage in the mobile phone market and it could well do the same in the increasingly congested tablet arena. Bringing Retina Display technology to the iPad would quadruple its resolution. Hints of a 1536 x 2048 pixel standard are already beginning to emerge, with Apple's Newstand app supporting both 1024 x768 and 1536 x 2048 resolutions.

But even a Retina Display isn't a big enough deal to keep the iPad 3 ahead of the competition. It's common knowledge that world's biggest screen manufacturers are fast-tracking autostereoscopic 3D technologies. They see 3D as a driver both for hardware sales and content, but all know full well that consumers would rather not wear 3D goggles if they don't have to.

Unfortunately producing large screen auto-3D is difficult. Every plane of depth you create robs the screen of resolution. To bring out a large no-glasses display you have to use a next generation 4K2K panel - that's 8 million pixels give or take. Today's 1920 x 1080 Full HD screens are 2 million pixels. So to produce a no-glasses 3D panel requires four times the resolution as a flat picture - which is exactly the same PPI bump that Apple's 78 micrometers pixel technology allows. Could this technique be used give the iPad no-glasses 3D? The numbers seem to add up.

Adding fuel to the three dimensional fire was a demonstration by panel maker CPT (Chunghwa Picture Tubes) at the recent Display Taiwan show (which ran June 14 - 16).

On its booth CPT was showing a 3D touchscreen display shoehorned into an iPad case. The display was not autostereoscopic; you had to wear passive 3D glasses to see the demo still images. CPT was saying nothing about the exhibit, but given how cool the end result looked we like to think it's a clear indicator of things to come.

So what are Apple's rivals doing?

LG has already shown its first 3D tablet. The Optimus Pad has an 8.9 inch 15:9 display, with 1280 x 768 resolution. Unlike the Optimus smartphone, it's not autostereoscopic - it requires you to wear 3D spex. Still, the advantages of its 3D functionality are clear. The Optimus pad, which runs the Android 3.0 Honeycomb OS, has dual 5MP cameras for 3D photography and camcorder stereoscopy. 3D footage can be viewed on the tablet or squirted out to a 3D TV.

Meanwhile, over at Computex, Asus has just unveiled the Eee Pad MeMo 3D. This Honeycomb alternative sports a 7-inch parallax barrier no-glasses 3D display with a resolution of 1280 x 800. As a point of difference it bundles a stylus, so you can use it as a digital notepad. However, Asus is banking on 3D games, movies and photos to be a big draw.

Eee memo

ABOVE: The Eee Pad MeMo

HTC has already gone glasses-free 3D with the HTC Evo 3D smartphone. Next step: a 3D HTC tablet? Not really a big leap of the imagination is it?

The home entertainment angle

The pressure to take tablets into the third dimension will be compounded as the slate market shifts on its orbit and becomes part of the living room entertainment experience.

All the major 3D TV vendors are planning home entertainment tablets, positioning them as secondary, personal TV devices. Soon content will flow seamlessly from one to another - and with all decent tellies soon offering 3D compatibility does it really make sense to keep tablets two dimensional?

The expert's view

Sky's Chief Engineer and 3D evangelist Chris Johns has no doubt about the potential, and user appeal, of auto-3D. "I don't think the technology is there for bigger sets," he told us when we ambushed him at a DTG tech briefing, "but I can't see it being very long before the major tablet manufacturers are delivering some form of 3D offering that you can download to."

The man from Sky believes that auto-3D is destined to become the de facto way of watching 3D on smaller screens.

"When I first saw the Nintendo 3DS screen I was wowed," he admits. In fact, Johns was so impressed by Nintendo's parallax barrier screen that he offered Ninty codec support, plus 3D content if needed.

"It'll be interesting to see how Apple reacts to the increasing number of mobile products which are adopting auto-3D," he told us pointedly.

Indeed it will.

 

http://3dradar.techradar.com/3d-tech/panasonic-debuts-worlds-smallest-3d-photo-and-video-camera-07-11-2011

Panasonic debuts world's smallest 3D photo and video camera

Panasonic debuts world's smallest 3D photo and video camera

Panasonic has introduced the new DMC-3D1, the world's smallest 3D photo and 3D video camera with a twins lens system.

The camera features a twin lens unit with folded optics design, which allows users to record high resolution 3D photos and 3D HD video, all contained within a compact and slim body.

Two newly developed 25mm wide angle lenses with 4x optical zoom gives photographers a wide range of composition possibilities with 169% viewing space compared to standard 35mm camera.

Comprising of 11 elements in 10 groups with 5 aspherical lenses, the lens unit has been slimmed down with redesigned slim actuators for shutter and iris control and with a redesign of the optical image stabilisation system.

Simultaneous recording

The DMC-3D1 can record both 3D photo and 3D videos in high resolution, with 8 million pixels available for photos and full HD video recording for video. Users can also simultaneously shoot video and stills, switching between 3D and 2D shooting via the dedicated lens on the back.

3D videos and images can be played back on 3D and compatible devices which support the AVCHD format.

A 12 megapixel high sensitivity MOS sensor and Venus Engine have been included on the camera for improved sensitivity and speed. Multi-process Noise Reduction applies optimum noise reduction according to the brightness in each part of the image.

The Venus Engine has QUAD-CPUs for processing large file sizes, such as full HD video data and 8fps shooting (without autofocusing) and 4fps (with auto focusing) in full resolution.

The Panasonic DMC-3D1 UK price has yet to be confirmed, but the camera will be available from December.

 

Moverio Android-powered see-through 3D headset arrives

Moverio Android-powered see-through 3D headset arrives

Epson has unveiled the latest 3D head-mounted display to enter the world of home entertainment – the Moverio.

The headset is essentially a pair of glasses that have been packed with so much innovation that they are extraordinarily big.

First up, the headset has two 0.52-inch displays, which have been made from transparent lenses. The reason for this is that you still have a sense of your surroundings while you wear the device – and we're guessing you can get on with some augmented reality action as well.

Each screen is a so-so 960 x 540 pixels but toegether they create an illusion of watching a 320-inch screen from a 20-metre viewing distance.

Android-powered

The glasses are connected to a device which uses Android 2.2 and has Wi-Fi on board as well as 1GB storage, microSD card compatibility and around six hours of battery life.

The Moverio BT-100 comes hot on the heels of the Sony Personal 3D Viewer, which garnered a mixed reception from TechRadar when it was shown of at IFA 2011.

Two devices don't make a category but we're expecting a few more HMD (head-mounted devices) to be launched at CES 2012.

As for a Moverio BT-100 release date, it will be out 25 November in Japan for 50,000 Yen (£320).

 

 

Intehttp://3dradar.techradar.com/3d-tech/interview-thx-3d-tv-adoption-home-inevitable-26-05-2011

Interview: THX: 3D TV adoption at home is inevitable

Having worked on Star Wars with George Lucas and Aliens with James Cameron, Rick Dean knows a thing or two about making sure audiences experience movies the way filmmakers originally intended.

 

And in the 3D era that's exactly what Dean, senior vice president at sound and picture guru THX, is fighting to achieve in the home.

"Whether someone gets up in the morning planning to buy a 3D TV is almost irrelevant," says Dean of his theory that 3D TV adoption at home is inevitable.

"Come the end of the day that person very well might own one because these 3D panels that are being considered by consumers are also exceptional quality 2D panels."

The problem with the future of the 3D home isn't the TVs themselves - most mid-to-high-end models are 3D Ready, like it or not - but the "lack of content," says Dean.

"We went through a rather interesting time in the last year. There was a lot of momentum behind 3D displays, but rather less behind 3D content, which is sorely needed. I believe fully that 3D is going to be a component in everybody's entertainment experience; it may not be the number one draw but it will certainly be an important part."

Dean also admits that it could very well be gaming that drives 3D adoption in some homes where "the 14-year old owns the remote control".

3D movies

For film directors, Dean thinks the advent of 3D is a huge step forward, but that we should look beyond even a home cinema for its future.

"It adds to storytellers' arsenals of tools to tell their stories, but the attention-grabbing qualities of stereoscopic 3D images means it's not just entertainment that benefits from 3D. It's only one part of 3D technology, with digital signage also going 3D, while there's a lot of innovation in education, medical and desktop 3D applications in the office."

As a video purist (you'll find THX Certification - something that allows Hollywood-grade video calibration at home - on new TVs from the likes of LG and Panasonic) that thinks 3D brings new opportunities for film directors, it's no surprise that Dean isn't so keen on some of the 'faked' 3D content we've seen so far.

"3D conversions have come out and it's evident that they've used 3D as an extra edge to generate ticket sales; maybe the movies didn't need 3D to be compelling," he says.

"It's a real challenge to make a 3D experience entertaining and it doesn't help if the viewer goes on a rollercoaster ride and the actual 3D tech is more disturbing than the movie itself."

He compares the penchant for both 'upconverting' from 2D to 3D, and over-egged 3D effects in some 3D movies, to when surround sound was created in the 1980s. "Just because you can throw in some extra channels it doesn't mean you need to load them up - that's about wow factor, not entertainment.

"Some people walk away from 3D projects and say 'well, that didn't work,' and go on to the next project. That's the stage we're at"

Getting 3D into the home

Dean comes across as the ultimate AV industry diplomat not through a lack of enthusiasm, but because of it; as long as something pushes us closer to a wider adoption of better technology, it's a good thing.

So the advent of the 'passive' 3D TV - something that involves a smaller screen and doesn't presently show a 3D Full HD picture to each eye - doesn't worry a purist like Dean in the slightest: "We should never settle for second best, but if it's good looking, works easily and everyone can use it, that's what we're after - home entertainment shouldn't be a science project. We are selling entertainment so the number one job is to get it out there in the market; there's no reason not to have a mixture of tech that serves everyone."

Dean admits that he can detect a little bit of difference between active and passive 3D TVs, but insists, "It doesn't affect how the movie comes through."

"Ghosting is what really disturbs me," says Dean. "Most consumers don't know what it is, but it can be very tiring. That's not entertainment and that's not the reason why movie directors slave over trying to create a certain effect." Cue THX 3D Certification, a relatively new feature found on 3D TVs that seeks to level the playing field.

As Governor of the Society of Motion Picture and Television Engineers in Hollywood and chair of the 3D@Home Consortium, what Dean is trying to achieve is uniform quality.

And that's exactly what his latest idea, THX Media Director, is all about. It's essentially some metadata stored on compatible Blu-rays discs and DVDs that talk to compatible displays to optimise the TV automatically.

Panasonic viera

NO FUSS: If THX Media Director catches on fiddling with picture settings could be a thing of the past

"With so many modes there's a big chance the TV will be in the wrong mode," says Dean, "but it's a chicken and egg thing to get Media Director launched; the studios want to see the devices, and the device guys want to see the content done first. We've had to move it bit by bit over the past few years."

It's not just for TVs and Blu-ray players. THX Media Director also applies to other components around the 3D home, such as AV receivers. "Onkyo is on board with THX Media Director as well as display manufacturers including Sharp, Panasonic and LG; we're anxious to see these devices come out."

Armed with a new benchmark for creating uniform picture quality, Rick Dean is positive about the 3D future.

"3D will continue to make a fruitful market," he says. "How many times have we said 'this is the best we can go - it won't get better'? Things will always improve."

 

 

 

Eurosport serves up 3D to Nintendo

December 15, 2011

Sports broadcaster Eurosport will today start delivering 3D video content to Nintendo 3DS gaming devices.

Eurosport will offer a new set of short video clips from the WATTSmagazine show in 3D each week. The free clips will be viewable via a dedicated Eurosport video player available from the Nintendo eShop.

“The 3D clips from WATTS, one of Eurosport’s most established programmes, are guaranteed to engage and entertain Nintendo 3DS users,” says Heather Bowler, global communications director, Eurosport. “Eurosport and Nintendo are both leaders within their industries so there is a natural brand fit with this collaboration, which will extend our reach within an important target audience.”

Nintendo has previously signed deals for 3D content with the Berliner Philharmoniker Orchestra, Red Bull Media House and Aardman Animations.

 

PHYSORG.com

Louvre and Nintendo aim to make art child's play

December 15, 2011

 

 

The Louvre said Thursday it has teamed up with Nintendo to hand out 3D game consoles to guide visitors through its vast art collections, as part of a stepped up digital drive at the Paris museum.

 

LG Google TV: 3D Android-powered TV coming to CES 2012, not out in the UK ‘til 2013

 

LG has announced that it’ll be showing off its Google TV at CES 2012. The Android-based Smart TV has a new-look user interface that’s populated by some familiar-looking icons. We can see from the press shot above that there’s icons for Chrome, Android Market, YouTube and Google Search as well as what looks like an icon for the launcher.

All of this is accessed by way of LG’s Magic Remote Qwerty, a smart remote control that (you guessed it) features a Qwerty keyboard.

LG’s press release says that search and social network functions can be used while you’re watching TV. Hopefully this’ll mean we can dispense with our two-screen viewing habits. Tweeting about whatever it is that Cheska’s wearing on #madeinchelsea from one display? Paradise.

The display of LG’s Google TV can also jump from 2D to 3D viewing modes. “LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience,” said Havis Kwon, President and CEO of LG Electronics Home Entertainment in a statement.

“Through Google TV, LG has merged Google’s established Android operating system with LG’s proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience.”

The LG Google TV is compatible with LG’s battery-free CINEMA 3D black specs, so its an affordable 3D home cinema option as well.

Due to be demoed in full at CES next week, we’re hoping get a better idea of how this all works. Sadly, while US punters will be able to snap an LG Google TV this year; us British punters will have to wait a little longer, until 2013 at the earliest. So unless Made in Chelsea is still running then, our @cheska85-baiting antics might never come to fruition.

 

China test-launches 3D TV channel
China's state broadcaster has test-launched a 3D television channel, state media said, in a bid to draw viewers and drive consumption by encouraging people to upgrade to 3D-capable sets.

File illustration photo shows television sets at an electronics store. China's state broadcaster has test-launched a 3D television channel in a bid to draw viewers and drive consumption by encouraging people to upgrade to 3D-capable sets.

Viewers in the world's largest TV audience now can watch the China 3D TV Trial Channel with a 3D TV, special glasses and a set-top box, Xinhua news agency said.

The 3D channel broadcasts three daily rotations of four-and-a-half hours of 3D content such as performing arts, cartoons, movies and sports, and promises programming from the upcoming London Summer Olympics.

State-run China Central Television launched the service Sunday, initially free of charge, with partners Beijing TV, Shanghai Media Group, Jiangsu TV, Tianjin TV and Shenzhen TV -- reaching China's biggest viewing and advertising markets.

To make up for current slim pickings in 3D programming available in China, or elsewhere, each partner broadcaster has established specialist 3D production units, Xinhua said.

The channel is due to have its full official launch on January 23 to mark the start of the week-long Lunar New Year holiday, when Chinese traditionally travel home and watch special variety TV programmes together.

In a year when the central government in Beijing has warned about a slowdown in China's economic growth, its head broadcast regulator told Xinhua the 3D channel can create demand for 3D TV sets "worth hundreds of billions of yuan."

"The launch of the 3D trial channel is a significant step in the development of China's television," Cai Fuchao, head of the State Administration of Radio, Film and Television, told Xinhua.

CCTV has in recent years fought fiercely not to lose viewers to more progressive programming at BTV, SMG and satellite channels such as that from central China's Hunan province.

China has roughly 500 million TV sets, according to Xinhua, and now also is home to more than 500 million Internet users and the fastest growing movie box office in the world, up more than 60 percent last year to $1.5 billion.

With their eyes fixed on the 3D channel test, some retailers of Chinese-made 3D TVs slashed the prices of a typical 42-inch model, often in half, to around 5,000 yuan ($790), the Made-in-China tech gadget blog reported in November.

 

MasterImage 3D to debut glasses-free 720p 3D tablet and smartphone at CES

Glasses-free 3D is hardly anything new (how are you guys digging the 3DS?) but how about high-def 3D without the frames for your peepers? That's a bit more impressive, especially considering this isn't an expensive television set we're talking about. It's an expensive phone and tablet line from MasterImage 3D.


The company's 4.3 inch smartphone and 10.1 inch tablet will be on display at this year'sConsumer Electronics Show in Las Vegas, a representative told Joystiq earlier today. Each device will showcase full 720p high definition in 3D and utilizes MasterImage 3D's Cell-Matrix Parallax Barrier Technology to produce "brighter images, reduced moiré effects (or rippled appearance) and the ability to work in any orientation -- portrait or landscape." We imagine it'll also play Angry Birds.